: Pick an app or other digital product with flaws in the look and feel, emotional response, and UI. The focus is on visuals and emotions, and redesigning for the emotional response you want to provoke.
The eBird application was developed by Cornell Lab of Ornithology
and is an app to log and process bird sightings data. The data is used by both individual birders (tracking personal sightings, life list, etc.), Cornell Lab, the ornithology community, and the conservation community. At its heart, it is a citizen science app that is intended to be accessible to the public and encourage people to input all of their bird sightings information over time.
The eBird mobile application interface needs improved usability and appeal to those with no background in science or ornithology.
Increase feelings of being welcome and capable, excitement about birding, happiness. Presumably, this would increase user retention and active use of eBird which would benefit both individual birders and the scientific and conservation communities.
Limitations and Future Iterations
: This project was for a graphic design class so the design was based on one user (me) and what I would like to feel when using this app and my assumptions about what new users would like to feel. One person is by no means a representative sample of a user base in good UX practice. Personas should be derived from research findings. If I were to continue iterating on this, I'd expand scope beyond emotional design. Aesthetic-usability effect (users perceive products as more usable when they're aesthetically pleasing) only goes so far and emotional response is affected by usability as well. I would want to do a heuristic evaluation to determine usability issues more concretely and ensure I'm addressing them, speak with new eBird users to understand their pain points, and test my design in terms of emotional response related to aesthetic and usability.